About us
In the early summer of 2021, when everything was revived and flowers were blooming, Melissa founded her personalized clothing brand, Mifulan, with her pursuit of beauty and yearning for freedom. The name comes from a secret place in her heart, which means "a paradise full of flowers." Melissa dreams that her clothes can bring visual pleasure to the wearers and inspire their inner confidence and strength so that every time they wear them, it will become a journey of self-expression.
In 2021, Mifulan's first season series will be dominated by vintage floral skirts and jeans inspired by the natural beauty Melissa saw when traveling around the world. Each piece of clothing seems to tell a story, from complex floral patterns to exquisite denim tailoring, which reflects Melissa's ultimate pursuit of details. As soon as the brand was launched, it caused quite a stir on social media, and its unique style attracted many women who love life and pursue individuality.
In 2022, as the influence of the Mifulan brand expanded, Melissa began to face more challenges. How to meet the needs of more consumers while maintaining the brand's uniqueness has become a problem she urgently needs to solve. This year, Melissa led the team to conduct in-depth research on market trends while remembering to listen to customers' voices and finally launched a more diversified product line, including casual wear suitable for various outdoor activities and a lightweight series designed for vacation. The launch of these new products broadened Mifulan's market and further consolidated its position in personalized clothing.
In 2023, in the third year of Mifulan's establishment, Melissa decided to take the brand to new heights. Together with her team, she explored the path of sustainable fashion, using environmentally friendly materials and innovative processes to reduce environmental impact. This series of "green" products demonstrated Mifulan's commitment to social responsibility and attracted more consumers who paid attention to sustainable lifestyles. In addition, Melissa also launched the "Mifulan Travel Diary" project, encouraging wearers to share their travel stories wearing Mifulan clothing, further deepening the emotional connection between the brand and customers.
In 2024, in the fourth year of Mifulan's establishment, Melissa looked back and was grateful. She knows that all these achievements are inseparable from the support and trust of every customer. Looking to the future, Melissa's vision is to build Mifulan into one of the world's most influential personalized clothing brands to convey beauty and confidence through clothing and become a platform that advocates freedom, exploration, and a sustainable lifestyle. Her ultimate goal is to enable every woman wearing Mifulan clothing to discover herself on the journey, embrace nature, enjoy life, and become the protagonist of her own story.
Mifulan's story is a journey of dreams, innovation, and persistence. Under Melissa's leadership, this brand is adding a touch of bright color to the world in its own way, inspiring every soul that pursues individuality and freedom.